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There IS a method to the madness in scripting your videos. This is the basic structure I use in my videos and what I teach my students/clients. But please use this as a guide to get you started, and as you become more comfortable you can freestyle and edit as it makes sense for you.

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1. Hook (1-2 sentences)

• The goal: Capture attention by naming a common problem, making a bold statement, or sparking curiosity.
• Example:
  • “Struggling to [insert pain point]?”
  • “If you're tired of [problem], keep watching.”
  • “Ever wondered how to [achieve a specific result] faster?”

2. Call to Action (1 sentence)

• The goal: Prompt viewers to engage immediately by following, commenting, or saving for later.
• Example:
  • “Hit follow for more [niche-specific solution/tips] like this.”
  • “Save this video so you don’t miss out on [related topic/important info].”

3. Content (as long as it needs to be without added fluff)

• The goal: Deliver the main point, tutorial, tip, or advice that solves the problem or educates the audience.
• Example:
  • “Here’s how you can [solve problem or achieve goal] in 3 simple steps…”
  • “Let me show you why [specific method/product] is the key to [desired outcome]…”
  • “The mistake most people make when trying to [achieve result] is… but here’s what actually works.”

4. Additional Call to Action (1 sentence)

• The goal: Reinforce engagement with another call to action or prompt for interaction.
• Example:
  • “Let me know in the comments if you’ve tried this!”
  • “Share this with a friend who needs to hear it!”
  • “Follow for more [niche-specific advice] on [related topic]!”

Full Example for a Fitness Niche:

1. Hook:

“Tired of feeling stuck in your workout routine and not seeing results?”

2. Call to Action:

“I’m gonna share my top 3 exercises to get more bang for your buck in your workouts… but if you want a full workout check out my free 30-minute workout at my link.”

3. Content: